Technologies of Communication
A Changing Business Landscape
We are in a time of unparalleled change...The rise and evolution of the internet and its digital media technologies have undisputedly changed, and will continue to change, how we live, work and play.
So far as work is concerned, my role is to help you understand, use and integrate the most appropriate of those digital media and marketing technologies to reach and find more customers, to be at the forefront of those technologies to win over your vendors, to transact more sales, and to engage a level of respect, care and communication with your customers that wins their repeat business and the business of their social network through advocacy.
Your customer already knows what most businesses don't know - that the internet has given the balance of power back to the customer because online they can find, learn, engage, compare, review and shop at the click of a mouse button – they don't even have to engage a salesperson, but if and when they do, they will have more market and product intelligence than you will probably give them credit for.
They have a purchase intelligence, opportunity and ability they never had before, well at least before the early 90's. Nothing has closed the gap on purchasing intelligence and opportunity like the internet.
So smart businesses are quickly finding out that they need to be where their customers are...and their customers are online talking, sharing, shopping, comparing, reviewing and purchasing - and over 50% are doing it on a mobile device. Knowledge is power and consumers have more knowledge now than ever before, in fact they have access to the sum total of all humanities recorded knowledge...and it's all at the click of a mouse button.
So my role is to put your you in front of more customers and a bigger audience more of the time to effect more sales. Using strategic, creative and engaging marketing content within the vast array of digital media platforms, I'll help you find, reach and engage a new business audience at the same time allowing you maintain those relationships for valued and continued business.
The net result of the work I do will not just be more sales, it will be a sustainable, more profitable, and more enjoyable business to have and to work in. Technology has changed so much about how we do business, so I'll put you right there at the leading edge to win more of it.